Okay, Kutcher had help

Lamar Advertising decided to help Ashton Kutcher along in his bid to become Twitter's first "millionaire" and aired a message to follow him on the 1,133 digital billboards it operates nationwide, according to Media Week. That turns out to be 34 million impressions in all when when the campaign ends this week.

Still the point made yesterday holds. Kutcher did not pay for this campaign. It was taken up in the spirit of "let's beat the big guy," not just by the individual, but also by small business. Isn't there a message here? Smaller. Slower. Better. Enough. All words that appear frequently in the subtext of the New Economy, hence the New Wave of Retailing.